Our Story
Craftsmanship Rooted in Identity
Founded by designer Sally Zaytoun, Penina Studio stands as a contemporary expression of art, craftsmanship, and individuality. Rooted in a deep passion for creation, the brand embodies a dialogue between bold aesthetics and timeless elegance. Since its inception in 2020, Penina Studio has curated a distinctive world of handbags, accessories, and apparel. Each piece meticulously handmade and defined by intricate detailing.
Designed and crafted in Lebanon, every creation reflects a commitment to authenticity, merging heritage techniques with a modern, refined sensibility. Each piece carries the imprint of human touch, the precision of skilled hands, the weight of time, and the dedication to producing work that feels personal, intentional, and enduring.
Penina Studio continues to evolve, but its essence remains the same: a celebration of craftsmanship, femininity, and the art of creating beauty with purpose.
The journey of creating taught me that true beauty comes from dedication and heart. Even when starting alone, every small effort, every late night, and every moment of learning can grow into something extraordinary.
Sally Zaytoun
Beading Technique & Quality
At Penina Studio, we take pride in every step of our craft. Each piece is carefully hand-beaded, with every bead placed individually to ensure precision, balance, and a polished finish. We source our materials from trusted Lebanese brands and manufacturers, supporting local craftsmanship while maintaining the highest quality standards. From the selection of beads to the final stitch, we pay close attention to every detail, creating pieces that are durable, elegant, and thoughtfully made. Quality and care are at the heart of everything we do.
Design &Inspiration
Our collections reflect a balance of heritage and modernity, combining traditional techniques with contemporary design. Each piece is thoughtfully constructed, turning inspiration from art, architecture, and everyday life into wearable expressions of style and femininity.
Our signature beading technique defines the Penina Studio aesthetic. Each bead is placed by hand, creating texture, depth, and a polished finish.
Every Penina Studio creation begins with a spark, a story waiting to be told. We draw inspiration from the quiet beauty of nature, the fluidity of movement, and the architecture of timeless cities. The textures of flowing fabrics, the subtle shimmer of pearls, and the interplay of light and shadow guide our designs.